Gaming News

New Pricing Needed For Argentina and Turkey by November 20th

Starting on November 20th, Steam will change the currency used for sales in Argentina and Turkey to USD. We are implementing this with two new pricing regions: LATAM-USD (which includes Argentina) and MENA-USD (which includes Turkey).  See below for a list of all countries/territories included in these new pricing regions. 25 countries/territories in Latin America and the Middle East & North Africa will be receiving regionalized USD pricing for the first time.

Please login to Steamworks to add your USD pricing for your game(s) in the new LATAM-USD and MENA-USD pricing section of the Price Management Tool before November 20th, 2023.  If you do not add a USD price to these columns for your game before November 20th, we will default to the standard USD pricing you already have in Steamworks.

Why Now?

Exchange rate volatility in Argentina and Turkey in recent years has made it hard for game developers to choose appropriate prices for their games and keep them current. We have heard this loud and clear in our developer meet ups and round table chats. In addition, we have had a hard time keeping Steam payment methods up and running in these territories due to the constant foreign exchange fluctuations, fees, taxes, and logistical issues. Pricing games in USD for customers in Argentina and Turkey will help us provide greater stability and consistency for players and partners, while also enabling us to continue to offer a variety of payment methods to Steam users in those countries/territories. 

How to enter new prices

  1. Sign in to Steamworks and visit your pricing dashboard.
  2. Scroll to the far right to see the new LATAM-USD and MENA-USD columns.
  3. For each of your game packages, you can click in the price field to see a pop-up with the price we recommend based on your base USD price. You can click “Select” in that pop-up or you can enter your own price into that field.
  4. OR, you can apply Steam’s recommended currency conversions to all of your titles by clicking the “Recommended Prices…” button at the top of the tool and then clicking the “Apply” button in the confirmation dialogue.
  5. Once you have entered your prices, you can hit “Preview and Save” at the bottom of the page to review and submit the new pricing.  Your new pricing will then be submitted to Steam for review and is usually processed within one or two business days.  Any future scheduled discounts will be automatically updated accordingly.

Frequently Asked Questions

How does adding LATAM-USD/MENA-USD pricing impact future discounts?
Adding the LATAM-USD and MENA-USD pricing will NOT trigger a 30-day cooldown on discounting. However, if you change (Increase) your other existing prices, this will generate a 30-day cooldown on discounting for all regions (even if you are just increasing the price in a single currency).

Is Valve changing or editing my prices?
No. Just like always, publishers set their own prices on Steam. Your prices won’t change unless you manually submit and publish new prices. However, if you do not enter prices for these new regions, those regions will show your default USD pricing unless and until you add prices in the LATAM-USD and MENA-USD fields.

What if my game doesn’t follow your recommendations?
That’s fine! Your prices are between you and your customers. Whether you follow or diverge from our recommendations doesn’t impact any of our store visibility systems.

Why is Valve’s recommendation in a specific currency higher or lower than the direct foreign exchange rate?
Foreign exchange rate is just one of many factors we weigh when calculating recommendations. If you’re interested in learning more about our decision-making process, check out the documentation.

What is happening for those other countries/territories included in LATAM-USD/MENA-USD pricing?
25 countries/ territories in Latin America and the Middle East & North Africa will be receiving regionalized USD pricing for the first time. Some countries/territories in the list below may see pricing increase and others may see pricing decrease depending on how games were priced on Steam by the developer prior to this change.

What about in-game transactions?
After November 20th, calls to initialize in-game transactions in Argentinian Pesos or Turkish Lira will fail. If your game currently supports in-game purchases denominated in these currencies you should ensure that, prior to making an InitTxn call, your backend calls the GetUserInfo web API endpoint to obtain the customer’s preferred currency. The price that you submit to InitTxn should be specified in that preferred currency. After November 20th, customers who previously had Steam Wallets denominated in Argentinian Pesos or Turkish Lira will be converted to report USD as their preferred currency and all in-game purchases will default to transacting in USD in these new pricing regions.

What about subscriptions?
Any customer who had an active subscription on Steam in Argentine Peso or Turkish lira will see their subscription automatically end after the active subscription period. Customers will have an option to re-subscribe on the Subscription management page.

What if I already have a discount planned in the old currency?
That’s ok. Any future scheduled discounts will be automatically updated accordingly by Steam to the new pricing. (LATAM-USD, MENA-USD or USD.)

LATAM-USD Region

Central America

  • Belize
  • El Salvador
  • Guatemala
  • Honduras
  • Nicaragua
  • Panama

South America

  • Argentina
  • Bolivia
  • Ecuador
  • Guyana
  • Paraguay
  • Suriname
  • Venezuela

MENA-USD Region

Middle East

  • Bahrain
  • Egypt
  • Iraq
  • Jordan
  • Lebanon
  • Oman
  • Palestine
  • Turkey
  • Yemen

North Africa

  • Algeria
  • Libya
  • Morocco
  • Tunisia
  • Sudan

Need Help?
Please contact Steamworks Support if you have any questions.

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